Africa Pension Marketing and Communication Award
For a pension scheme, organisation, service provider or professional using creative marketing and communication to make pensions simpler, trusted and relevant.
Pensions only work when people understand them and trust them. This award recognises the marketing and communication that made retirement saving clear, credible and worth acting on.
About this award
The Africa Pension Marketing and Communication Award recognises a pension scheme, organisation, service provider or professional using creative marketing and communication to make pensions simpler, trusted and relevant.
It celebrates campaigns that improve public awareness, strengthen member engagement, encourage participation and inspire better retirement decisions.
Call to action
Enter the campaign or communicator making pensions simpler, more trusted and more relevant to the people who need them.
Judging criteria — 20 marks total
Is the pension message clear, simple and easy for the intended audience to understand?
Does the campaign use creative ideas or innovative communication approaches?
Has the campaign successfully reached, informed and engaged its intended audience?
Has it improved pension awareness, trust, participation or member action?
Total Score: 20 Marks